The Red Helm Canada affiliate programme operates on a clear regulatory principle: one programme with two separate doors. Because insurance distribution in Canada is strictly governed by provincial legislation, your partnership path depends entirely on whether you hold a professional insurance licence. Red Helm is an independent insurance brokerage licensed for Life and Accident & Sickness insurance in Ontario and British Columbia. We provide a structured partnership model where content creators earn compensation for verified leads, while licensed insurance professionals earn a share of the premium on closed policies.

Two Partnership Doors: Licensing Determines Your Structure

Insurance marketing in Canada is subject to rigorous oversight. To ensure complete alignment with provincial insurance acts in Ontario and British Columbia, the Red Helm partner platform separates participants by regulatory standing. An approved operational principle defines this relationship: brokers earn a share of the premium; influencers earn per lead.

While Red Helm distributes fifteen product lines across the brokerage, the affiliate programme specifically focuses on six core insurance categories:

Travel Insurance: Emergency medical coverage, trip cancellation, and interruption plans for Canadian travellers.
Extended Health Benefits: Individual and family health and dental plans designed to supplement provincial healthcare coverage like OHIP in Ontario and MSP in British Columbia.
Visitors to Canada Insurance: Essential emergency medical coverage for tourists, Super Visa applicants, foreign workers, and international students arriving without provincial health coverage.
Expat Health Insurance: Comprehensive coverage for Canadians living, working, or studying abroad.
Life Insurance: Term life and permanent coverage solutions matched against leading Canadian underwriting carriers.
Disability Insurance: Income replacement protection for professionals, business owners, and contract workers facing illness or injury.

Independent insurance comparison platform on tablet and desktop

Path 1: Influencers, Publishers, and Content Creators

The influencer tier is built specifically for creators, publishers, niche bloggers, and community administrators who do not hold a Life and Accident & Sickness licence. Whether your platform focuses on travel, personal finance, parenting, or newcomer settlement in Ontario or British Columbia, this path allows you to connect your audience with independent insurance comparison tools.

Influencers receive a flat dollar amount per verified lead. A verified lead occurs when a visitor follows your tracking link or interacts with an embedded marketplace widget on your website and submits a completed quote request or marketplace application. Because compensation does not depend on whether a policy is approved or issued, this structure maintains full regulatory compliance. Specific per-lead payment amounts are detailed directly within your formal partner agreement.

Path 2: Licensed Insurance Brokers and Advisors

The broker tier is designed exclusively for professionals who hold an active Life and Accident & Sickness licence in Ontario or British Columbia. This path allows licensed brokers to direct clients to an automated digital marketplace while earning a percentage of the premium on closed deals.

When a referred client completes an application and the underwriting carrier issues the policy, the transaction is registered as a closed deal. The platform calculates the commission on Red Helm’s side based on the premium and the specific line rate established in the broker affiliate contract.

Programme Feature	Influencer Tier (Unlicensed)	Broker Tier (Licensed)
Eligibility Criteria	Content creators, bloggers, publishers	Active Life & A&S licence in ON or BC
Payment Structure	Flat amount per verified lead	Percentage of premium on closed deals
Sale Contingency	Never contingent on policy purchase	Payable upon policy placement and issuance
Permitted Activities	General education, platform links, widgets	Client placement, licensed guidance
Verification Required	Website, platform profile, payment setup	Provincial licence, E&O proof, MGA details

The Legal Reason Behind the Two Payment Models

Why Payment Cannot Depend on Policy Sales for Unlicensed Partners

Under provincial insurance legislation in Ontario and British Columbia, only an individual or entity holding an active insurance licence may negotiate insurance contracts, solicit business, counsel clients on specific policy terms, or receive compensation that is contingent upon a policy being issued. If an unlicensed partner were paid a commission based on completed policy sales, that transaction would legally constitute unlicensed insurance selling. Paying a flat fee per verified lead ensures the compensation remains completely independent of underwriting decisions, keeping the referral arrangement compliant with provincial law.

Because of these clear statutory boundaries, unlicensed partners must adhere to strict operational guidelines:

What unlicensed partners may do: Publish general educational content regarding the role of insurance, share direct links to the Red Helm comparison marketplace, embed quoting widgets on their websites, and receive a flat referral fee per verified lead.
What unlicensed partners may not do: Recommend specific plans to individual readers, assess personal risk profiles, interpret policy exclusions, or hold themselves out as insurance advisors.

The Downgrade Safeguard for Licensed Brokers

Professional compliance requires ongoing verification. Licensed brokers must maintain active provincial licensing in Ontario or British Columbia, along with continuous errors and omissions (E&O) insurance coverage.

If a broker’s professional licence or E&O policy lapses, the Red Helm platform contains an automated downgrade safeguard. The broker’s account is adjusted to the lead-based compensation structure until renewed documentation is uploaded and verified. This prevents any unlicensed commission payments on closed transactions, protecting both the broker and the brokerage.

Partner dashboard reviewing insurance referral analytics

Platform Tools: Referral Links, Embeds, and Duplicate Rules

The Red Helm platform provides partners with robust technical tools to integrate insurance comparison features directly into their digital properties. Independent brokerage means we compare across carriers, presenting real-time quotes from multiple insurers side by side.

The Partner Marketplace Embed

Partners can embed the marketplace search engine directly onto their own websites using an embed code generator inside the partner dashboard. This allows visitors to input their details, view policy comparisons, and initiate quote requests without leaving the partner’s domain. Partners can customise the embed’s accent colour to blend with their website styling, providing a cohesive user experience while maintaining tracking tags.

The 72-Hour Duplicate Submission Rule

Lead verification ensures that referral activity reflects genuine consumer inquiries. If the same visitor submits multiple quote requests or form submissions within a 72-hour window, the platform treats subsequent entries as duplicates rather than separate leads. It is important to note that this is strictly a data-integrity rule to filter repeat inquiries; it does not represent an attribution tracking window. Furthermore, partners cannot earn referral compensation on their own submissions.

Anti-Rebating Compliance

Under section 395 of the Ontario Insurance Act and corresponding British Columbia statutes, premium rebating is strictly prohibited. There is no added cost to purchasing a policy through an affiliate link. Whether a consumer chooses to purchase through an insurance carrier directly, through the marketplace, or via a partner link, the price remains identical. Partners must never claim that their links offer discounted rates, special pricing, or financial rebates.

Inside the Partner Dashboard

Both influencers and brokers access a dedicated portal built directly on the Red Helm platform. Your referrals, deals, and transactions are listed inside the dashboard, giving you transparent visibility into your activity:

Performance Overview: View referral counts, verified leads, closed deals, and compensation totals broken down by insurance line and date.
Link Management: Access specific tracking URLs for each of the six eligible product categories alongside code generators for website widgets.
Transaction Ledger: Review your processed statement history and referral milestones.
Customisation Controls: Set notification preferences, manage profile data, and configure the accent colour for the marketplace embed.
Broker-Specific Tools: Licensed brokers have access to document storage for provincial licences and E&O policies, an excluded-businesses view, and detailed referral tracking logs.

The programme also supports a single-level partner referral structure. Partners can introduce other creators or brokers to the platform and receive a single tier of override compensation, governed by the partner agreement. This is strictly single-level and does not recurse further.

Insurance professional reviewing policy documents and licensing files

How to Apply: Select Your Application Path

Every partner application is reviewed prior to approval to verify regulatory compliance, platform quality, and alignment with Canadian insurance marketing standards. Select the appropriate application door below to begin.

Apply to become an affiliate

This path is for unlicensed content creators, publishers, bloggers, and platform administrators seeking flat-rate compensation for verified consumer leads.

or Conditions Payments?

Name

First

Last

Phone

How Would You Like to Receive Comission Payments?

Primary Website or Social Media

Advisor Disclosure, Terms & Conditions

Accept (I also consent to Red Helm Canada communicating with me digitally about insurance and related matters)

==============================================================================================================
RED HELM CANADA LTD. - TERMS, CONDITIONS, ADVISOR DISCLOSURE, AND PRIVACY STATEMENT
==============================================================================================================

Red Helm Canada Ltd.
300 - 116 Albert Street, Ottawa, Ontario, K1P 5G3
Toll-free: 1.866.230.5565 | [email protected] | redhelm.ca

Last updated: May 25th 2026

==============================================================================================================
ABOUT THIS DOCUMENT AND YOUR ACKNOWLEDGEMENT
==============================================================================================================

This document is a single, combined set of disclosures and terms that govern your relationship with Red Helm Canada Ltd. ("Red Helm," "we," "us," or "our") when you visit redhelm.ca, request a quote, request information, submit a form, speak with one of our licensed advisors, or apply for any insurance product through us. It is made up of three parts:

PART A - ADVISOR DISCLOSURE STATEMENT - required to be given to every prospective client under section 15 and 16 of Ontario Regulation 347/04 made under the Insurance Act (Ontario), and equivalent rules in every other Canadian province and territory.

PART B - TERMS OF USE - governs your use of the redhelm.ca website and any related digital tool or application we operate.

PART C - PRIVACY STATEMENT - explains what personal information we collect, why we collect it, how we use and share it, and the rights you have over it under the Personal Information Protection and Electronic Documents Act (PIPEDA) and substantially similar provincial privacy laws.

By checking the acknowledgement box on any Red Helm form and submitting that form, you confirm that you have read, understood, and agreed to all three parts of this document as they apply to you. Please read carefully and keep a copy for your records. You can also request a copy at any time by emailing [email protected].

===============================================================================================================
PART A - ADVISOR DISCLOSURE STATEMENT
===============================================================================================================

WHY YOU ARE RECEIVING THIS DISCLOSURE

Under section 15 and 16 of Ontario Regulation 347/04 made under the Insurance Act (Ontario), and equivalent rules in every other Canadian province and territory, a licensed life and accident & sickness insurance agent must give every prospective client a written disclosure that explains:

- the agent's licensing status and jurisdiction;
- the insurance companies the agent represents;
- how the agent is compensated; and
- any actual or potential conflict of interest.

Red Helm Canada Ltd. provides this Advisor Disclosure to meet that obligation and to help you make an informed decision before purchasing any insurance product or accepting any recommendation from us.

A1. YOUR ADVISOR

Advisor name: Stephane Perron
Title: Health Benefits Specialist
Firm: Red Helm Canada Ltd.
Address: 300 - 116 Albert Street, Ottawa, Ontario, K1P 5G3
Email: [email protected]
Direct: (613) 704.6160
Office: (866) 230.5565 ext. 101

A2. LICENSING

Stephane Perron holds the following active life and accident & sickness insurance licences:

Ontario - Life and Accident & Sickness - Licence #09110687 - Active
British Columbia - Life and Accident & Sickness - Licence #LIC-2024-0049171-R01 - Active

You can verify these licences directly with each regulator:

- Ontario - Financial Services Regulatory Authority of Ontario (FSRA) public registry: fsrao.ca
- British Columbia - Insurance Council of British Columbia: insurancecouncilofbc.com

Red Helm Canada Ltd. only conducts insurance activities in jurisdictions where it and the responsible advisor are properly licensed.

A3. PRODUCTS AND SERVICES WE ARE LICENSED TO OFFER

Within the scope of our licensing, we provide advice and place the following insurance products:

- Individual and group life insurance (term, whole life, universal life)
- Individual and group accident and sickness insurance, including health, dental, disability, and critical illness
- Travel insurance (individual, group, expatriate, international)
- Group benefits programs, including Administrative Services Only (ASO) arrangements
- Health Spending Accounts and Health & Wellness Spending Accounts
- Group savings/retirement plans
- Long-term care insurance

Investment and segregated fund products (segregated funds, GMWBs, GMLBs, RRSPs, TFSAs, RRIFs, LIRAs, LIFs, RDSPs, RESPs, pooled funds, private portfolio management, and bank products) are offered ONLY BY REFERRAL to licensed mutual fund dealing representatives, securities-registered individuals, or appropriately licensed institutions. We are not registered as a dealing representative under the Securities Act and will not provide securities advice.

If a product you are interested in falls outside our licensing, we will tell you and, where possible, refer you to a licensed professional who can help.

A4. COMPANIES WE REPRESENT

Red Helm Canada Ltd. is an INDEPENDENT BROKERAGE. We are not an employee, captive agent, or exclusive representative of any single insurance company.

We hold direct or MGA-mediated distribution contracts with a range of Canadian life, health, and travel insurance carriers, including (current as of last update):

21st Century Travel Insurance, Allianz Global Assistance, Assumption Life, Azimuth Risk Solutions, Beneva, BMO Life Insurance, Canada Life, Canada Protection Plan, CanAm Insurance, Cigna Global, Desjardins Financial Security, Destination Travel Group, Edge Benefits, Empire Life, Equitable Life, Foresters Financial, GMS (Group Medical Services), Green Shield Canada, HotSpot Cover, Humania Assurance, Industrial Alliance, IMG Global, ivari, JF Insurance, Manulife, MSH International, myHSA, Ontario Blue Cross, Pacific Blue Cross, RBC Insurance, RIMI Secure Travel, SLI (Specialty Life Insurance), Sun Life, TourMed, Travelance, Trawick International, TUGO, UV Insurance, Wawanesa Life

The list above changes as we add or end contracts. A current list of carriers we are contracted with at the time of your application is available on request by emailing [email protected].

A5. MANAGING GENERAL AGENCIES, THIRD PARTY ADMINISTRATORS, AND OTHER DISTRIBUTION PARTNERS

In Canada, life and health insurance is typically distributed through Managing General Agencies (MGAs), Third Party Administrators (TPAs), or Third Party Payors (TPPs). These entities sit between the advisor and the insurer and may handle contracting, commissions, compliance support, and administration.

Red Helm Canada Ltd. has contracts with the following MGAs, TPAs, and TPPs:

- Benefits by Design
- Edge Benefits
- Financial Horizons Group
- Group Benefitz
- People Corporation
- SBIS - Special Benefits Insurance Services
- Simply Benefits
- The Benefits Trust

WHAT THIS MEANS FOR YOU: when you apply for an insurance product through us, the MGA or TPA used for that product will receive your personal information (your application, medical disclosures, and ongoing policy information) as part of the underwriting and administration process. The MGA or TPA does NOT participate in the needs analysis or product recommendation - that is the role of your advisor.

A6. HOW WE ARE PAID

Red Helm Canada Ltd. and Stephane Perron are compensated in the following ways:

1. First-year commissions paid by the insurance company when a policy is issued.

2. Renewal or service commissions paid for as long as a policy remains in force.

3. Override or bonus commissions that may be paid by an insurer, MGA, TPA, or TPP based on the overall volume or persistency of business placed with them. These are a portion of, not in addition to, the commissions in points 1 and 2.

4. Referral fees in cases where we refer you to another licensed professional or partner and that arrangement permits referral compensation. Any referral fee will be disclosed to you specifically at the time of the referral.

5. Service or consulting fees in limited cases (for example, group benefit plan design work) where a fee-for-service arrangement is agreed in writing in advance.

We do not charge clients any direct fee for individual life, health, or travel insurance recommendations. You do not pay us out of pocket for advice on those products.

IMPORTANT: because compensation can vary between insurance companies and between products, there is an inherent potential conflict of interest. We manage that conflict by:

- selecting products based on a documented needs analysis;
- explaining the rationale for our recommendation in writing (a "reason why" letter);
- never recommending a product solely because it pays more; and
- disclosing any specific compensation differences if you ask us to.

You may ask us at any time, in writing, for the specific compensation structure on a product we have recommended, and we will provide it.

A7. CONFLICT OF INTEREST DISCLOSURE

We are required under O. Reg. 347/04, s. 16 to disclose any conflict of interest, or potential conflict of interest, that a reasonable client would consider relevant to the recommendation being made.

The following relationships and activities apply to Stephane Perron and Red Helm Canada Ltd.:

- COMMON OWNERSHIP: Stephane Perron holds an ownership interest in Red Helm Canada Ltd.

- OTHER BUSINESS ACTIVITIES: Stephane Perron is also licensed in property and casualty insurance through BrokerTeam Insurance. Property and casualty business is conducted separately from Red Helm Canada Ltd. and is not part of the services offered under this Advisor Disclosure.

- VOLUME-BASED COMPENSATION: as described in section A6, some MGA, TPA, or insurer compensation depends on aggregate business volume, which could in theory incentivize directing business to a particular carrier. We mitigate this by basing recommendations on documented needs.

- REFERRAL RELATIONSHIPS: where we refer you to a third party (for example, an investment advisor, a property and casualty broker, or a legal/accounting professional), we may or may not receive a referral fee. If we do, we will disclose it to you in writing before the referral is made.

A7a. AFFILIATE PROGRAM

Red Helm Canada Ltd. operates an AFFILIATE PROGRAM under which third parties ("Affiliates") may refer prospective clients to us through a tracked link, code, form, or other identifier. The full terms governing Affiliates are set out in the separate Red Helm Canada Affiliate Program Agreement and Affiliate Program Disclosure, both available at redhelm.ca.

For the purposes of this Advisor Disclosure, you should understand the following:

- YOU MAY HAVE ARRIVED HERE THROUGH AN AFFILIATE. If you reached Red Helm through a link, referral code, QR code, embedded form, landing page, advertisement, content piece, podcast, social media post, email, or other channel operated by an Affiliate, that Affiliate may receive compensation from Red Helm in connection with your visit, application, or any policy that is ultimately issued.

- HOW AFFILIATES ARE PAID. Affiliate compensation may take the form of a one-time referral fee, a per-lead or per-application fee, a percentage of first-year commission, an ongoing share of renewal commission, a flat marketing fee, or a combination of these. The specific structure depends on the agreement between Red Helm and the individual Affiliate.

- AFFILIATES ARE NOT YOUR ADVISOR. Affiliates are NOT licensed to provide insurance advice on behalf of Red Helm and are contractually prohibited from doing so. Affiliates do not conduct needs analysis, recommend specific products, complete applications, bind coverage, or hold themselves out as licensed insurance agents. All licensed insurance activity is performed by Red Helm and its appropriately licensed advisors.

- NO ADDITIONAL COST TO YOU. Affiliate compensation is paid by Red Helm out of its own commission revenue. You do not pay anything extra because you were referred through an Affiliate, and your premium is not increased as a result.

- THE POTENTIAL CONFLICT. Because Affiliate compensation creates a financial incentive for Affiliates to send traffic and leads to Red Helm, there is a potential conflict of interest. Red Helm manages this by (i) restricting what Affiliates may say about insurance products in their marketing, (ii) requiring Affiliates to identify themselves as affiliates of Red Helm and not as advisors, (iii) basing every policy recommendation on a documented needs analysis conducted by a licensed Red Helm advisor regardless of how you were referred, and (iv) auditing Affiliate communications for compliance with applicable advertising and insurance conduct rules.

- YOU CAN ASK WHO REFERRED YOU. At any time, you may ask in writing whether an Affiliate received or will receive compensation in connection with your file, and we will tell you.

Red Helm does not accept Affiliate referrals from any person whose participation in insurance distribution would require a licence they do not hold. If you suspect an Affiliate has described an insurance product to you in a way that goes beyond marketing or has held themselves out as a licensed advisor, please email [email protected].

If a new conflict arises during our relationship with you, we will disclose it at the earliest opportunity.

A8. ERRORS AND OMISSIONS (E&O) INSURANCE

Red Helm Canada Ltd. and Stephane Perron maintain professional liability (E&O) insurance that meets or exceeds the minimum coverage required under section 13 of O. Reg. 347/04 ($1,000,000 per occurrence / $2,000,000 aggregate, including coverage for fraudulent acts). Current policy details are available on request.

A9. REGULATORS AND CONSUMER PROTECTION BODIES

Stephane Perron and Red Helm Canada Ltd. are subject to oversight by:

- Financial Services Regulatory Authority of Ontario (FSRA) - Ontario
- BC Financial Services Authority (BCFSA) / Insurance Council of British Columbia - British Columbia

Industry-wide, the following bodies may be relevant to you:

- Canadian Council of Insurance Regulators (CCIR)
- Office of the Superintendent of Financial Institutions (OSFI) - federal solvency oversight
- Assuris - life and health insurance policyholder protection
- OmbudService for Life & Health Insurance (OLHI) - independent complaint resolution
- Financial Consumer Agency of Canada (FCAC)
- Travel Health Insurance Association of Canada (THIA)
- Insurance Bureau of Canada (IBC)

If you have a complaint we cannot resolve, you may contact the OmbudService for Life & Health Insurance at olhi.ca or 1-888-295-8112, or the regulator in your province.

=====================================================================================================================
PART B - TERMS OF USE
=====================================================================================================================

B1. ABOUT THESE TERMS

These Terms of Use ("Terms") govern your access to and use of the website at redhelm.ca, any subdomain, and any downloadable application, mobile interface, or digital tool operated by Red Helm Canada Ltd. (collectively, the "Site").

By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, please do not use the Site.

We may update these Terms from time to time. The current version is always posted on the Site with a "last updated" date. Material changes will be brought to your attention where reasonably practical.

B2. ELIGIBILITY

You must be the age of majority in your province or territory of residence to use the Site. By using the Site you confirm that you meet this requirement.

B3. AVAILABILITY OF PRODUCTS AND SERVICES

All insurance products and services described on the Site:

- are offered only in Canadian provinces and territories where they may lawfully be sold;
- are only offered by individuals or firms appropriately licensed in your jurisdiction; and
- are subject to the full terms of the applicable insurance policy, application, and any related contract.

Nothing on the Site constitutes an offer to sell or a solicitation to buy any product in a jurisdiction where doing so would be unlawful.

B4. INFORMATION ON THE SITE IS NOT ADVICE

The Site is published for general information purposes. It is NOT personal financial, insurance, tax, legal, or accounting advice and should not be relied on as a substitute for advice from a licensed professional who understands your specific situation.

Before purchasing any insurance product through the Site, we strongly recommend you speak with a licensed Red Helm advisor (or another qualified professional of your choosing). To speak with an advisor at no cost, email [email protected] or use the Contact form on the Site.

If you choose to purchase a product through the Site without first speaking with an advisor, you confirm that you had the opportunity to do so, declined that opportunity, and accept responsibility for selecting a product that meets your needs.

B5. SITE AVAILABILITY AND CHANGES

We make reasonable efforts to keep the Site available, but we do not guarantee uninterrupted access. The Site may be unavailable from time to time for maintenance, updates, security work, or other reasons. We may also add, remove, or change features of the Site at any time.

B6. ACCEPTABLE USE

When using the Site, you agree that you will not:

- submit information that is false, misleading, defamatory, discriminatory, abusive, or that infringes on the rights of any person;
- attempt to gain unauthorized access to the Site, our systems, or any other user's account;
- use the Site to transmit malware, conduct security testing without permission, or interfere with the operation of the Site;
- copy, scrape, reproduce, or redistribute content from the Site for commercial purposes without our written permission; or
- use the Site in any way that breaches applicable law.

B7. INTELLECTUAL PROPERTY

All content on the Site - including text, graphics, logos, images, software, and the "Red Helm" name and marks - is owned by or licensed to Red Helm and is protected by Canadian and international intellectual property law. You may view and print pages from the Site for your personal, non-commercial use. All other uses require our prior written permission.

B8. THIRD-PARTY WEBSITES, SERVICES, AND TOOLS

The Site may link to or integrate with services, tools, or content provided by third parties (for example, insurance carrier portals, quoting engines, identity verification providers, or administrators).

- Third-party services are subject to that third party's own terms of use and privacy policies, which you should review separately.
- Third-party services are provided on an "as is" and "as available" basis without warranty of any kind, except as required by applicable consumer protection law.
- The listing of a third party on the Site is not an endorsement of that third party's products or services.

We are not responsible for the content, accuracy, operation, or availability of third-party websites or services that we do not control.

B9. ELECTRONIC COMMUNICATIONS

By providing your email address, phone number, or other contact details, you consent to receive electronic communications from us related to the services you have requested. You may withdraw consent for non-essential communications at any time by emailing [email protected].

We use reasonable safeguards (including encryption in transit) to protect electronic communications, but no transmission over the Internet is fully secure. You acknowledge that residual risk exists when sending sensitive information electronically.

B10. LIMITATION OF LIABILITY

To the maximum extent permitted by law, Red Helm is not responsible for losses arising from:

- inaccurate or incomplete information provided to us by you or a third party;
- actions or omissions of insurance carriers, MGAs, TPAs, or other third parties outside our control;
- decisions you make to purchase, decline, modify, or cancel coverage without first obtaining appropriate professional advice;
- temporary unavailability of the Site; or
- unauthorized access to information transmitted over the Internet.

Nothing in these Terms limits liability for fraud, gross negligence, or any liability that cannot be limited or excluded under applicable law (including consumer protection legislation).

B11. GOVERNING LAW

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario. Any dispute relating to the Site or these Terms will be resolved in the courts of Ontario, subject to any consumer protection legislation that gives you the right to bring proceedings in the courts of your province or territory of residence.

B12. CONTACT

Questions about these Terms can be sent to [email protected] or by mail to:

Red Helm Canada Ltd.
Attn: Legal & Compliance
300 - 116 Albert Street
Ottawa, Ontario K1P 5G3

===================================================================================================================
PART C - PRIVACY STATEMENT
===================================================================================================================

C1. OUR COMMITMENT

Red Helm Canada Ltd. is committed to protecting the privacy and security of your personal information. This Privacy Statement explains what personal information we collect, why we collect it, how we use and share it, and the rights you have over it.

We handle personal information in accordance with:

- the federal Personal Information Protection and Electronic Documents Act (PIPEDA);
- substantially similar provincial private-sector privacy laws where they apply (including Quebec's Act respecting the protection of personal information in the private sector, BC's PIPA, and Alberta's PIPA);
- the Insurance Act of the province in which you reside; and
- the privacy guidance issued by the Canadian Council of Insurance Regulators (CCIR) and the Financial Services Regulatory Authority of Ontario (FSRA).

C2. WHAT PERSONAL INFORMATION WE COLLECT

Depending on the product or service you ask about, we may collect:

- IDENTIFICATION INFORMATION - name, date of birth, address, phone, email, government-issued ID where required for insurer underwriting or anti-money-laundering purposes.

- FINANCIAL INFORMATION - income, employment, banking details for premium collection, beneficiary information.

- HEALTH INFORMATION - medical history, current medications, treatment details, and other health information needed to underwrite life, health, disability, critical illness, or travel insurance.

- FAMILY / DEPENDENT INFORMATION - where the product covers a spouse or dependents.

- CLAIMS INFORMATION - where you submit a claim, including supporting medical or other documentation.

- INTERACTION INFORMATION - records of meetings, emails, and other communications with us.

- WEBSITE INFORMATION - IP address, browser type, pages visited, and similar technical information when you use our Site (see section C9).

We only collect personal information that is reasonably necessary for the purposes described below.

C3. WHY WE COLLECT, USE, AND DISCLOSE PERSONAL INFORMATION

Personal information may be collected, used, and disclosed only as necessary to:

- assess your insurance needs;
- prepare quotations and recommendations;
- submit applications to insurance carriers for underwriting;
- administer policies that are issued (including premium collection, beneficiary changes, renewals, and cancellations);
- process and adjudicate claims;
- respond to your questions and provide ongoing service;
- meet our regulatory, tax, anti-money-laundering, and record-keeping obligations;
- detect and prevent fraud or misuse; and
- where you have consented, send you information about products or services we believe may interest you.

C4. WHO WE MAY SHARE PERSONAL INFORMATION WITH

To deliver the services you request, we may share personal information with:

- the INSURANCE COMPANY (or companies) underwriting or issuing your policy;

- the MGA, TPA, or TPP that administers the product (see Part A, section A5 for the current list of partners);

- REINSURERS participating in the risk;

- DRUG POOLING ENTITIES required for group benefit plans;

- HEALTH CARE PROVIDERS, PHARMACIES, AND LABORATORIES where required for underwriting or claims;

- INVESTIGATIVE SERVICE PROVIDERS retained by an insurer to verify claims;

- TECHNOLOGY SERVICE PROVIDERS (such as cloud hosting, document storage, e-signature, and customer relationship management systems) that operate under contractual confidentiality and security obligations;

- REGULATORS, COURTS, AND LAW ENFORCEMENT where we are legally required to disclose;

- REFERRAL PARTNERS where you have asked us to refer you and you have consented to the disclosure; and

- AFFILIATES in the Red Helm Affiliate Program, who may receive limited information confirming whether a referral they originated resulted in a paid lead, application, or issued policy (for the purpose of calculating their compensation). Affiliates do not receive your medical, financial, or application content. The full terms of the Affiliate Program, including the limited data shared with Affiliates, are described in the Red Helm Canada Affiliate Program Disclosure at redhelm.ca.

We do NOT sell your personal information. We do not share your personal information for purposes unrelated to those listed above without your consent.

C5. GROUP BENEFITS - ADDITIONAL ACKNOWLEDGEMENTS

If you are enrolling in a group benefits plan through Red Helm, you acknowledge that:

- claims under the group policy may be submitted through you as the plan member;
- we may exchange information about those claims with you or anyone you authorize (including a spouse or dependent) for the purpose of confirming eligibility and managing the claim;
- if you are enrolling a spouse or dependents, you confirm that you are authorized to provide their information for the same purposes; and
- misrepresentation, fraud, claim falsification, tampering with documents, or claiming for goods or services not actually received may result in immediate termination of coverage by the insurer.

C6. CROSS-BORDER TRANSFERS

Some of our service providers, insurers, or reinsurers may be located outside Canada (most commonly in the United States or the European Union). Personal information transferred to or stored in another country may be accessed by the courts, law enforcement, or national security authorities of that country.

We take reasonable contractual and technical steps to protect personal information when it is transferred outside Canada.

C7. HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only as long as needed for the purposes described above and to meet our legal, regulatory, and contractual record-keeping obligations.

For most insurance files, this means retention for at least the minimum period required by FSRA, the relevant insurer, and the Limitations Act, 2002 (Ontario) or equivalent legislation in your province - typically seven years after the file is closed, and longer where claims or litigation are involved.

When personal information is no longer required, we destroy, erase, or anonymize it using secure methods.

C8. SAFEGUARDS

We protect personal information using:

- encryption of data in transit and, where reasonably practicable, at rest;
- access controls limiting personal information to staff and partners who need it;
- secure document handling and storage;
- contractual confidentiality and security commitments with service providers;
- staff training on privacy and information security; and
- ongoing review of our IT risk management practices consistent with FSRA's IT Risk Management Guidance.

Despite these safeguards, no system is completely secure. We will notify affected individuals and relevant regulators of any material privacy breach as required by PIPEDA and applicable provincial law.

C9. COOKIES AND SITE ANALYTICS

The Site may use cookies and similar technologies to recognize repeat visitors, remember preferences, and measure how the Site is used. You can disable cookies in your browser, but some features of the Site may not work properly without them.

C10. YOUR RIGHTS

Subject to legal exceptions, you have the right to:

- ACCESS the personal information we hold about you;
- REQUEST CORRECTION of inaccurate or incomplete information;
- WITHDRAW CONSENT to certain uses or disclosures (which may affect your ability to continue providing you with services);
- REQUEST DELETION of personal information that is no longer needed for the purposes for which it was collected; and
- FILE A COMPLAINT with our Privacy Officer or with the Office of the Privacy Commissioner of Canada or the privacy regulator in your province.

We will respond to requests within 30 DAYS of receipt, or notify you within that period if more time is needed (as permitted by PIPEDA).

C11. HOW TO REACH OUR PRIVACY OFFICER

Privacy Officer: Red Helm Canada Ltd.
Email: [email protected]
Mail: Privacy Officer, Red Helm Canada Ltd.
300 - 116 Albert Street
Ottawa, Ontario K1P 5G3
Phone: 1.866.230.5565

If you are not satisfied with our response, you may contact:

- Office of the Privacy Commissioner of Canada - priv.gc.ca | 1-800-282-1376
- Commission d'acces a l'information du Quebec (Quebec residents) - cai.gouv.qc.ca
- Office of the Information and Privacy Commissioner for British Columbia - oipc.bc.ca
- Office of the Information and Privacy Commissioner of Alberta - oipc.ab.ca

====================================================================================================================
ACKNOWLEDGEMENT AND CONSENT
====================================================================================================================

By checking the box below on the form you are submitting, you confirm that:

- You are the age of majority in your province or territory of residence.

- You have received, read, and understood this combined document consisting of the Advisor Disclosure Statement (Part A), Terms of Use (Part B), and Privacy Statement (Part C) of Red Helm Canada Ltd.

- You agree to be bound by the Terms of Use in Part B.

- You consent to the collection, use, and disclosure of your personal information as described in the Privacy Statement in Part C, for the purposes described in section C3, including disclosure to the insurance companies, MGAs, TPAs, TPPs, reinsurers, service providers, and other parties listed in section C4.

- You acknowledge the licensing, compensation, conflict of interest, and Affiliate Program disclosures set out in Part A, sections A2, A6, A7, and A7a.

- You have the right to withdraw consent at any time, subject to legal and contractual restrictions and reasonable notice, by contacting our Privacy Officer at [email protected]. Withdrawal of consent may affect your ability to continue providing services to you.

====================================================================================================================
END OF DOCUMENT
====================================================================================================================

Apply to become an affiliate broker

This path is for professionals holding an active Life and Accident & Sickness licence in Ontario or British Columbia looking to earn a share of the premium on closed deals.

Frequently Asked Questions

1. Who is eligible to join the Red Helm partner programme?

Participation is divided into two distinct groups. Unlicensed digital marketers, creators, and website owners can apply for the influencer tier. Professionals holding a valid Life and Accident & Sickness insurance licence in Ontario or British Columbia can apply for the broker tier. All applicants are individually screened prior to acceptance.

2. Why are influencers paid per lead rather than commission on sales?

Provincial insurance regulations in Ontario and British Columbia prohibit unlicensed individuals from receiving compensation contingent upon the sale or placement of an insurance policy. Paying a flat dollar amount per verified lead keeps the arrangement compliant with Canadian insurance laws.

3. Which insurance lines are included in the affiliate programme?

The affiliate programme covers six specific product lines: travel insurance, extended health benefits, Visitors to Canada insurance, expat health insurance, life insurance, and disability insurance. While Red Helm carries fifteen lines across the brokerage, partner tracking is structured around these six core categories.

4. Does purchasing insurance through an affiliate link affect the premium?

No. Under Canadian anti-rebating legislation, policy premiums are strictly regulated. A policyholder pays the exact same premium whether they purchase through a partner link, directly on the Red Helm marketplace, or straight from the underwriting carrier.

5. What occurs if a broker’s professional licence or E&O insurance expires?

To prevent unlicensed compensation, the platform features an automated downgrade safeguard. If a broker’s licence or errors and omissions coverage lapses, the account shifts to the lead-based compensation structure until valid renewal documents are uploaded and approved.

6. How does the 72-hour duplicate submission rule operate?

To ensure high data quality, if an individual submits multiple quote requests or marketplace forms within 72 hours, subsequent submissions are treated as duplicate entries rather than additional leads. This rule applies strictly to lead verification and is not an attribution tracking lifetime.

Regulatory and Brokerage Disclosure: Quotes, products, and insurance services are marketed and distributed by Red Helm Canada Ltd., an independent health insurance brokerage licensed for Life and Accident & Sickness insurance in Ontario and British Columbia only. Rates, policy wording, and product availability are determined by the underwriting carriers, may change without notice, and are not guaranteed until formal carrier underwriting approval is complete. Coverage eligibility is subject to underwriting criteria and may require a medical questionnaire. The content published on this website is for general informational and educational purposes only and does not constitute personal financial, legal, tax, or insurance advice.

Affiliate Programme Governance: Affiliate compensation, referral rules, and marketing practices are governed by the Red Helm Canada Partner Agreement and must strictly comply with applicable provincial insurance regulations. Red Helm Canada is not licensed in Quebec or other Canadian jurisdictions, and partner marketing activities must not solicit insurance business outside licensed provinces.

Disclosure

All quotes, products, and services are marketed and distributed by Red Helm Canada, an independent brokerage. Review our brokerage disclosure to find out more about who we are. While all effort is made to ensure accuracy, rates and plan details may be subject to review or change without prior notice. Rates are not guaranteed until final approval and confirmation from the insurance carrier. Plan eligibility is not guaranteed and may be subject to a medical questionnaire or other eligibility criteria. By submitting your information in our quote request form, you are accepting the terms and conditions of our website and are accepting that we communicate with you electronically for the purpose of solicitation.